In the brand manager, you can create brand options, which you can then use in your campaigns or content. Brand options allow you to easily define the flow of your campaign and customize the content without actually editing the campaign or content itself.
Examples
Campaign objects
Condition object
You can also use brand options in conditional objects;
HTTP request object
Brand options can, for instance, be used to determine the domain of the endpoint. This way, switching between Test, Acceptance, and Production environments can be easily managed without needing to modify the campaign itself.