For some brands, this feature is not enabled. You can activate this feature for free as follows:

  • In the main menu, go to Administration -> Brands

  • Select the brand for which you want to enable Google Analytics

  • Under the 'Preferences' tab, select 'Integration with Google Analytics'

  • Click 'Save' in the upper left corner.

Conversions can be measured using Google Analytics by adding Google Analytics UTM tags. UTM tags can be added to the clickthroughs of such emails within Deployteq. To do this, go to the 'Clickthroughs' tab in the email and click on a clickthrough. At the bottom, a detail window opens, in which you can add settings under the 'Google Analytics' section.

Adding UTM tags to clickthroughs

Under Google Analytics, you can code your links in such a way that they can be used in Google Analytics. This enables you to distinguish between regular visitors and contacts that have reached your page as a result of a clickthrough.


The campaign source, campaign medium, and campaign name fields are required. For a detailed explanation of the various fields used for Google Analytics, please refer to Google analytics on the Google website.


It is important to note that UTM codes are case and space sensitive, which means that small inconsistencies can suddenly produce very different results. A fixed name is therefore crucial in order to make a clear distinction between campaigns, across all media and sources that are used.

Below are the Google Analytics options used in Deployteq. You are, of course, completely free to determine which strategy to apply within Deployteq based on these terms.

GA Source is the e-mail service that you use and where your customer was before they clicked on the link. This component is always required, as it forms the basis for the rest of the code. If you send your e-mails out from Deployteq, you could use ‘DeployMail’ as the source.

GA Medium is the way in which you promoted your company on the source. For instance, you could think of the name of the e-mail (write email) but this could be divided into newsletters, welcome e-mails, purely transactional e-mails, etc.

GA Campaign name makes it possible to know exactly which campaign was running in the e-mails that you sent. It distinguishes between different campaigns. You could include tags such as newsletter_october or summer_discount_2024, depending on the campaign.

GA Term is often used for paid search advertising and is not often used in combination with e-mail. It could be relevant for other sources, e.g. if your source is a search machine like Google. In that case, you incorporate the term into the UTM code to obtain insight into how your paid advertisements are doing.

GA Content is often used for paid website traffic but can provide a clear distinction when used with e-mail. Content can exist, for example, as a logo link, text link, or image link.

In your e-mail, you could provide a different UTM code for each clickable element, i.e. your hyperlinks. This could be useful to know because if more recipients are found to click on the images than on a CTA, you could make changes accordingly.

By selecting multiple lines, it is possible to change the settings for the selected clickthroughs in one go.

If you only want to measure one link, you can add a tick to activate conversion measurement for that link.