Google Analytics is often used to measure behaviour on the website as well as to analyse which channels the visitors come from and which channels generate money. Of course, you can enter this information on the ‘Clickthroughs’ tab but we want to make it as easy as possible for you.  We therefore have the possibility to build an UTM object within the e-mail where you can enter these values in one go for all links in this e-mail. Other parameters could also be placed here that we add to the links, but UTM values are the most common. If you are interested in this object for in your e-mail, please contact us to set it up.